Online Backup Knowledge Base

When he called the vote, Harry Reid, the majority leader, thought he had one Republican on his side.

Do pleasant smells encourage spending?

Talking small business with a small-business owner in Congress.

Amanda Keppert and her hot dog business needed the help of a tool more commonly associated with third world poverty.

If you haven’t yet visited MarketingExperiments.com, we’d like to introduce you to this fantastic group of researchers whose self-proclaimed goal is: to discover what really works in optimization. The team focuses, “…all of our experimentation on optimizing marketing communications.”

To that end they offer a quarterly journal, online training, and more. Some are for free, some you have to pay for, but the journal (free, yay!) is well-worth subscribing to and provides some pretty great marketing insights. Attention: if you are a data and research enthusiast, this is the marketing resource for you. So much testing, so little time!

A few key takeaways from Q2’s journal:

• MarketingExperiments labs discovered a HUGE conversion increase from tying online efforts to an offline campaign. The kicker is there wasn’t a direct correlation between the two. The journal shows you step-by-step how it played out.

• Any organization can achieve measurable success with one-to-one marketing, no matter what level it currently functions at, including detailed examples from real-world experiments to show us how.

• An excellent overview of the key differences between Web Designer and Web Developer that every marketing professional should understand before undertaking any web initiative of any kind.

There is much more in the 132-page download. You can find it here at marketingexperiments.com

Eventually, Catherine Wood Hill chose to lose the P.R. specialist, ditch the e-mail list vendors, and skip AdWords all together.

The restaurant had music and calm activity and was humming along at a lovely pace. Pardon the metaphor, but we were cooking.

The sky did not fall, the bookkeeper paid the bills, and we didn’t run out of money.